Pest Management Professional, December 2012
BLOG tech trends or Blah Blah Blah An informative blog can be a fun way to promote your business Dean Stanbridge Contributor S hortened from web log a blog is an article or topic synopsis written by you or an employee Blogs arent meant to be pages of dense technical data They should be informative and concise and are meant to take on the personality of the author blogger Blogs allow a more personal level of communication with customers If you build it they will come If your website supports blogging give yours a catchy and fun name and make sure it links to your homepage so its easy to find A quick Google search can help you find a blog platform that suits your needs Name your blog in a way that makes it easy for your intended audience to find your blog and remember it You can link the third party site page to your company website Got the page Now what Here are a few blog post pointers to keep in mind Q Keep it timely If its wasp season talk about a wasp job youve tackled that required unique treatment Offering a few tips to show your proficiency builds clients trust Q Keep it neutral Refrain from complaining about a client or competitor These posts can come back to haunt you Q Keep it consistent Be realistic with your frequency because your readers will depend on your blog timeliness Blogging benefits Blogs can help you keep your site content active which helps increase search engine rankings You also can tag blogs with searchable keywords to increase traffic Keywords coupled with page activity help maintain site rankings Get on board with blogging and soon you will be developing many fun and exciting topics to capture the attention of your sites followers Check out Deans Tech Tips blog from his main website directlinesales com PMP You can reach Stanbridge a PMP and longtime technology columnist at dean@ directlinesales com 72 December 2012 Pest Management Professional www mypmp net
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