Pest Management Professional, December 2013

For years Termidor SC termiticide insecticide has set the standard for termite control efficacy earning the loyalty of pest control operators around the world Now Termidor H E High Efficiency Termiticide has redefined termiticide application precision volume labor and time I can honestly say it improved the quality of my work life Termidor made termites just another insect Before Termidor termiticide insecticide Jenkins his staff and virtually all pest control professionals were resigned to short lived termite control and high retreatment rates with available products BASF Board Certified Entomologist Dr Bob Davis remembers those days well For years the industry struggled with disappointing retreatment rates ranging from 6 to 15 percent Davis recalls But with the introduction of Termidor SC termiticide insecticide in 2000 retreatment rates fell to less than 1 percent Termidor SC termiticide insecticide made termites just another insect More recently Davis worked with the scientists who saw an opportunity in using molecular technology that would allow the active ingredient in Termidor SC termiticide insecticide to disperse deeper into the soil before binding That discovery eventually led to the formulation of Termidor H E High Efficiency Termiticide BASF wanted to create a new solution that would provide even greater value and profitability to customers Davis said Termidor H E High Efficiency Termiticide provides the same superior efficacy of Termidor SC termiticide insecticide however its doing so while saving PMPs time money and labor Embracing the new standard With Termidor SC termiticide insecticide efficacy rate at near 100 percent BASF did not have plans to change its proven formulation But between a technicians need to fill and refill truck water tanks and the onerous tasks of trench digging and drilling and patching near the perimeter of structures standard residential termite treatments still required a good deal of time and effort Application efficiency soon became the focus for BASF scientists and product development experts We wanted to find a way to boost our customers profitability and efficiency and when our polymer scientists developed a proprietary blend that could distribute the active ingredient in the soil more precisely and evenly we knew wed hit on it Davis said Termidor H E High Efficiency Termiticide has proven to be a tremendous labor saver we can actually show owner operators how much they can expect to save with Termidor H E High Efficiency Termiticide and demonstrate the actual value it adds to their business model beyond the price per finished gallon of the product Davis who has worked alongside customers using Termidor H E High Efficiency Termiticide for the first TERMIDOR H E High Efficiency Termiticide meets the three pillars of sustainability Termidor H E High Efficiency Termiticide is Economically sustainable because it uses 50 percent less water than industry standard residential termite treatments while reducing utility consumption and saving applicator fuel and time Environmentally sustainable because its reduces utility consumption and lowers logistical impacts reducing the carbon footprint over industrystandard residential termite treatments by 13 to 20 percent depending on application methods and Socially sustainable because it provides the Termidor product line 10 year pledge to pest management professionals allowing confidence in protection of homes without reapplication and it alleviates much of the physical burden on pest control technicians through a simpler application process ECONOMY ENVIRONMENT The ability to measure sustainability is a critical part of BASF business strategy and decision making informing the research development and marketing of every new product BASF uses consistent and verifiable measures to evaluate sustainability measuring impacts on the environment economy and society For BASF to consider a product sustainable it must balance economic success with environmental protection and social responsibility SOCIAL RESPONSIBILITY Environmental impacts for Termidor H E High Efficiency Termiticide include multiple variables throughout the lifecycle of the product from the water electricity and fossil fuels used to produce store and distribute the product to customers to the actual use of the product in the field including fuel water soil impact and disposal CREATE VALUE PROVIDE SOLUTIONS GENERATE TRUST