Pest Management Professional, February 2013

2013 TERMITEMANAGEMENTSUPPLEMENT Continued from page S7 CALL YOUR RENEWAL CUSTOMERS OFTEN Sales Coordinator Christen Campisi calls at least three times and emails at least three times all current termite renewal customers over a three month period to schedule a reinspection All calls and emails are documented to clients accounts This protocol was designed by Nancy Madrid our human resources and accounting manager PROVIDE AN ANNUAL PHYSICAL WDI TERMITE INSPECTION EACH YEAR This builds value in our program protects us from any liability and demonstrates to the customer our due diligence as we uncover any active infestation or damage These inspections almost always afford new opportunities for additional work as our inspectors stumble upon other pest control issues Numerous times when we perform carpenter ant inspections for example our inspectors find termites or carpenter bees or discover nuisance wildlife living in the attic or crawlspace Satisfied clients generally sign up quickly when new work is needed Once the customer signs these annual reinspection forms they are given a hard copy and these forms are scanned to their account NETWORK WITH REALTORS AND OTHER INDUSTRY PROFESSIONALS Real estate agents are a great source for termite inspection leads and termite remediation work In fact Bug Doctor is a member of Northern New Jerseys RealSource Association of Realtors We attend their meetings and conferences and they are always appreciative of the promotional items we give them We have sponsored breakfast meetings at numerous real estate offices and provide informational training sessions on termites and other WDIs We have gained significant business through these initiatives Other significant sources for large termite jobs are through our relationships with property managers facility managers and environmental services personnel Hard work pays off Bug Doctor takes in almost 250000 a year in renewal warranties just as good as any annuity Last year alone we increased this revenue by approximately 10 percent We believe this occurred because of the stringent focus we put on the strategies described in this article We also increase our annual termite renewal fee to keep pace with the rising costs of doing business each year As noted in our first bullet point above one way to practically guarantee revenue is with a termite monitoring system While it can be expensive customers understand this system provides proactive protection against early signs of termite activity and damage If you have been guilty of abandoning your first love these practical business tips will enable you to woo your love right back into your busy schedule Termite season is just around the corner and this remnant of your business is jealous for your time and attention It promises to be worth the effort PMP The Austs are owners of Bug Doctor Termite and Pest Control Bird Doctor Nationwide Animal Doctor Mosquito Doctor and Bed Bug Doctor They may be reached at stuart@ bugdoctorinc com The Bug Doctor team shows off numerous tools of the termitebusting trade S10 February 2013 Pest Management Professional www mypmp net Photo by Fred Miller fmfotofm@ aol com OTHER SIGNIFICANT SOURCES FOR large termite jobs ARE THROUGH OUR RELATIONSHIPS WITH PROPERTY MANAGERS FACILITY MANAGERS AND ENVIRONMENTAL SERVICES PERSONNEL