Pest Management Professional, February 2013
tech trends Time for a website makeover Dean Stanbridge Contributor I t turns out my companys 4 year old website is in terrible need of rebranding This leads me to ask When is the right time to redesign a website After getting over the pain of an expert critiquing the site I opened my eyes and ears and prepared myself for a major shock The results have been invigorating Weve contracted with our website expert to redesign our main site and integrate it with several subsidiary sites The plan is to improve the overall client experience which I never considered Our website was designed as a resource for our clients I felt its primary function was to download material safety data sheets MSDSs and labels of the products we distribute We never thought of it as a place where clients might want to be touched by our service Here are a series of questions you can ask yourself or others about your website 1 Has your company matured since your last website overhaul Changes in services geography or the evolution of your brand are reasons to reevaluate your site 2 Are your clients using the site and have they been asking for anything particularly that might not be there Dont dismiss feedback even when you disagree with it 3 Is your logo and overall branding dated We all hate to change our logo and image but taking a good hard look from 20000 ft can be a good exercise 4 Does your site have the overall functionality it should have Your clients should be able to get enough valuable consumer information from your site to make them want to book an appointment or at least inquire about services 5 Does your site meet the needs and exceed the expectations of your existing clients Its important to attract and encourage new and potential clients to be part of your service experience Make sure your site offers a few reasons for established clients to visit too If you have answered no to any of these questions speak to a professional about critiquing your site Promoting a great client experience on your website should be a priority in your organization Its an investment you cant afford to ignore PMP Reach Stanbridge a PMP and longtime technology columnist at dean@ directlinesales com www mypmp net Pest Management Professional February 2013 83
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