Pest Management Professional, February 2019
COVER STORY CONTINUED FROM PAGE 38 liability but because of how the IRS interprets it as a fringe benefit to the employee Still the advertising and convenience aspects are something to keep in mind For Inspect All Services which has only one corporate office and a large service radius around Atlanta technicians drive them home at night We hire service people who live in the areas they will service Sheffield explains Our technicians drive their vehicles to and from home King says that although some of The Pest Rangers technicians come to the office to pick up their vehicles most drive them home after each workday The routes are centered on where they live he adds If a technician leaves from his house his first stop is within a half hour Truly Nolen technicians also take their vehicles home The distinct vehicles serve as eye catching marketing tools Their own neighborhood or the neighborhoods they traverse are where we want to be anyway Lawlor says Theyre a partner of ours in the company and where they choose to live probably is an area we want to service DATA DONT LIE GPS vehicle tracking also helps retain customers who complain that technicians didnt perform jobs properly or failed to show up for the service calls at all Dee says she had a customer complain that the technician was on the job for only 10 minutes so he didnt do a good job But she had proof otherwise after checking GPS King says sometimes customers say they were home all day but claim the technician never showed up The GPS shows the vehicle was in front of the house for 10 minutes and we know the tech knocked twice and called the office to ask what to do because the customer didnt answer King says Its helped in those situations too KEEPING IT CLEAN Companies that consider their vehicles rolling billboards typically have strict policies on how to keep them looking good For Inspect All Services quality assurance visits are conducted twice a month They include vehicle inspections which are part of an employees review process King says cleanliness is important so technicians are authorized to go to any car wash They each have a fleet fuel card and an American Express card I dont care if the truck is muddy the day after the tech got a car wash he gets it cleaned again King says Appearance is everything PMP You can reach SOFRANEC at dsofranec@ northcoastmedia net or 216 706 3793 40 February 2019 mypmp net PHOTO INSPECT ALL SERVICES Inspect All Services fleet now includes several lighter vehicles MORE ONLINE Learn more ways to drive revenue on our blog PMPPestTalk net
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