Pest Management Professional, January 2015
Social SucceSS 1 Keep your tweets relevant While its perfectly acceptable to tweet an occasional cute photo or a post about a current event such as a holiday your Twitter account should be treated like any other marketing tool always keep your brand and consistency of message in mind Following the 10 4 1 rule is a good starting place The rule states that for every 15 tweets posts etc on social media 10 should be third party content such as a blog or news piece relevant to your business and customers Four of them should be content original to your business and one post should be a link to your own website The best bet is to link to a page with a call to action such as a special or event 2 time measure your tweets Timing tweets might require guesswork in the beginning but as you start to observe the activity of your followers youll be able to determine the best time to tweet to them Try using an online tool to schedule tweets in advance Also measure engagement through Twitter Analytics 3 engage your followers Treat your Twitter customers as you would your in office customers Respond to their tweets in a timely manner and interact when they mention you in a tweet By engaging customers online theyll feel that theyre important to your business 4 proofread before posting In this age of social media poor grammar and spelling errors seem to have become the norm Check your posts for these common errors to help you stand out as professional 5 follow your followers Following your followers is simply in general the polite 7steps to Better Twitter Etiquette By terri mason Contributor Photo istock com ymgerman TwiTTer is the second most popular social media outlet giving businesses another option for promoting their brands and events Gaining followers is the Holy Grail of tweeting but how do you woo and keep followers Here are several tips 64 January 2015 Pest Management Professional www mypmp net
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