Pest Management Professional, July 2015

Social SucceSS By Jeff Korhan Contributor humanize your business Use social media to make your company more likeable trustworthy and attractive to new customers M any companies are busy adding social media Following are five more relevant expectations to their marketing practices without fully becoming part of the fabric of the business environment understanding the magic that makes their one to which every business will have to adapt if it efforts effective the humanizing qualities expects to enjoy continued relevance and growth that make a business more approachable 1 ViSibility A business without an online presence is Many businesses are simply adding a social likely to be considered irrelevant by many consumers layer to their marketing like a fresh coat of paint But Likewise customers will perceive a company with an what they should be doing is baking the qualities of social active social presence to be engaged with the community media into every aspect of the business from operations and openly prepared for more business to sales marketing and customer service 2 authenticity Customers want to have a relationship This is especially true for small business where with your company they want to know whats going effective social media use realistically requires owners and on behind the scenes They are curious and you have to management to become directly involved After all they feed that curiosity for those relationships to flourish have decades of vital experience for capably processing 3 acceSSibility The Web gives everyone more access and responding to the engagements social media to people companies and causes This ease of technologies make possible To delegate those interactions attaining information has conditioned consumers to to lower level employees risks compromising what social expect open access to your business and you if youre media does best humanizing your business to make the owner or one of its leaders it more likeable trustworthy and attractive to the new 4 community Its no longer possible to be successful customers who have yet to learn about it without a meaningful relationship with the communities you serve because communities are the new Social createS expectationS markets They serve the needs of businesses and the people What would you think if you visited your favorite within them which is why locally engaged companies have restaurant and found it closed at a time when its normally distinct advantages when all other things are equal open Customers develop expectations and one of them 5 releVance Savvy businesses understand their is that your business is open ready and willing to serve communities care most about the little things You understand this if you operate a small business that only an insider would know When you speak You open and close on time and follow a number of your communitys language you develop a bond that other standard business practices supports your business relevance And that language A new expectation however is that your business often includes the keyword phrases that optimize your tai11 is friendly This is a byproduct of our social online content for search engines com media influenced world Its just one of many new This is all going to become even more interesting as an istock expectations social media has created increasing number of Facebook members find their way Photo ContinUed on Page 76 74 July 2015 Pest Management Professional mypmp net