Pest Management Professional, July 2016
H omePro Pest Control in Chesapeake Va is just one of many firms investing in vinyl graphic vehicle wraps Applied directly over the original paint the makeovers are instant and compelling says Mickey Ferrell Jr a marketing consultant for HomePro At first cost was a sticking point Ferrell says I knew the wraps would have a positive effect on business but wasnt sure each was worth 2300 It didnt take long to see a return on our investment Sweetening the deal vehicle wraps can attract new business in already served areas improving routing efficiency and profitability Nearly 20 years ago Black Diamond was among the first in its service area to have its vehicles professionally lettered Black Diamond kicked it up a notch after CEO Duncan stumbled upon a vehicle wrap vendor at a local custom car show Duncan and his team came up with a spider web wrap design that snares second looks and new business Now we have lettered and wrapped vehicles Duncan says Both get recognized but the custom spider web wraps turn more heads and start more conversations HomePros Ferrell likens the companys investment in vehicle wraps to providing professional uniforms for technicians Many PMPs are using vinyl graphic wraps simple lettered branding or custom props to sell their services on the road In the second photo from the top Bio Chems sales manager Arizona Jones stands with an example of Bio Chems detailed graphic wraps Continued on PAge 40 38 July 2016 Pest Management Professional mypmp net Photos homePro Pest Control Bio Chem exterminating assassin Pest Control truly nolen ThaTs a wrap
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