Pest Management Professional, July 2016
Marketing Matters Q A By Harvey F Goldglantz Contributor 80 July 2016 Pest Management Professional mypmp net Photo istock com triloks Q I have been dissatisfied with the results of my search engine optimization SEO company What types of questions should I ask before hiring a new company You should ask several questions including the following What type of volume increase in traffic is reasonable to expect from your company How long have you been providing SEO services How long until I start to see results How many first page search engine rankings have you achieved for your clients How many clients do you have in the pest management industry Can you provide me with a list of referrals How much active participation will you require from me What types of internet marketing services do you offer in addition to SEO Can you assure me that the SEO strategies and methods youre using fall under the criteria of best practices for the SEO search engine marketing SEM industry Can we assume this means no penalties for our website when we switch Do you offer return on investment ROI analysis What is your formula for determining ROI Q Im considering adding new services to my existing menu but Im nervous about how they will be accepted by my customers Any tips on how to go about this Introduce your new service options to a small percentage of your customers first to test the water and gain input prior to a general rollout Q What do you consider to be a reasonable advertising ROI Id say 2 1 is acceptable and 3 1 is very good Anything less than 2 1 is unacceptable pmp Email your industry marketing questions to Harvey at hgpcmcinc@ aol com Your questions may be printed and answered in one of Pest Management Professionals upcoming Marketing Matters columns JOIN THE DREAM TEAM Our roster of pest control brands features wildlife experts fumigation specialists and top notch generalists Together they create a team of some of the most respected and high performing pest control brands in the field Were scouting for the next star player If youre looking to take your company to the big leagues join the Rollins team Contact Matt Whiting at 404 888 2757 or mwhiting@ rollins com All inquiries are kept strictly confidential Goldglantz is president of Pest Control Marketing Co Elkins Park Pa Buy Marketing Matters by Harvey F Goldglantz from the PMP bookstore at mypmp net
You must have JavaScript enabled to view digital editions.
