Pest Management Professional, July 2016
Added VAlue Art Johnson Pest Control By Ray Johnson Contributor I n a recent webinar Barry Bryant sales and marketing manager for Bill Clark Pest Control Beaumont Texas explained how to create a postcard mailing to let general pest control GPC customers who dont have your companys termite coverage know that theyre not covered for termites This struck a chord with me personally because on many occasions when customers call to let us know that they have a problem with termites they soon learn they didnt purchase termite protection in the first place Most are OK learning this news but one in 10 might be upset that we didnt do a good job of communicating this to them before now After the webinar I immediately created a You are not covered for termites notice for that portion of our You can reach Johnson a past president of the National Pest Management Association NPMA president of Sevierville Tenn based Johnson Pest Control and founder of ACES for Business at ray@ johnsonpestcontrol com customer base The postcard explains l i that their current coverage does not include termite protection and offers them a checkbox to either request or decline a free inspection and estimate In todays world of litigation this could come in handy just in case they want to sue your company because you did not let them know Johnson pest Control created this card to reach out to an untapped market ReApIng the benefIts As a result of this single mailing we have sold several new termite service agreements to our GPC customers We only had one complaint about the notice in which a customer explained that she thought we monitored for termites anyway while we were providing her service After explaining that we are always on the lookout for termites while we perform our service we just wanted to inform customers formally that they had no termite protection she calmed down We also asked customers to sign and date the notice so we could place it in their files Several customers thanked us for sending the notice because from their point of view it verifies that they have already paid for this peace of mind As we continue down the road of doing business in todays world its refreshing to learn new ideas and more importantly to do something with what weve learned Our industry is filled with folks who are willing to share how they conduct business and offer ideas that have had a positive impact on their business Im still learning new tricks and I look forward to learning even more and sharing them with you pmp still learning new tricks NEW AND IMPROVED TOUGHER THICKER SLICKER NEW Made of virgin no break polypropylene plastic NEW Bottom is twice as thick and polished to a mirror finish GOT BED BUGS Proven Reliable Detection www insect interceptor com 19018483831 Susan McKnight Inc 181 Cumberland Street Memphis TN 38112 USA EPA Est No 85542 TN 001 82 July 2016 pest management professional mypmp net
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