Pest Management Professional, March 2010
Contents March 2010 Volume 78 No 3 Rodents What You Need To Know Part1 Ramping Up for Rodents PMPs from around the country share their tips on how to do successful and profitable rodent jobs By Frank H Andorka Jr Editorial Director 41 MARKETING p 25 Make Your Net Work for You Develop and sustain a systematic networking approach to catching customers during the marketing sales and service process By Harvey Goldglantz Columnist 44 SALES Challenge Your Customers Educating your customers in nurturing and direct ways establishes your value By Jack Lindsley Contributor 56 TERMITES Termite Havent Gone Anywhere PMPs who succeed will change the way they find these wood destroying insects By Paul Hardy Contributor 59 COCKROACHES Know Your Enemy Cockroach knowledge provides opportunities to build customer confidence By Hanif Gulmahamad Contributor 62 FOOD PLANT SAFETY Become a Food Plant Expert Take charge of pest management until problems are solved By Jay Bruesch Contributor First Word By Pete Grasso Managing Editor We pride ourselves on our ability to deliver cutting edge business and technical information to the pest management industry Every day through the pages in this magazine on our website and blogs in our eNewsletters and through our social media initiatives we aim to provide you with the information you want Weve gotten a lot of feedback recently commending us on the job weve done in delivering relevant technical information Youve also told us you want more of it and weve heard you loud and clear The cover story this month pg 25 is the first in a six part series on rodents and their control Similar to the editorial series we did on bed bugs last year the Rodents What You Need To Know series will provide you will all the information you need to implement a successful rodent control program at your company Speaking of bed bugs be sure to check out the latest research from Mike Potters team at the University of Kentucky pg 46 to learn about a new old tool for your bed bug arsenal In our quest to provide you with information on more pests in each issue were proud to also feature articles on termites pg 56 cockroaches pg 59 and food plant safety pg 62 by such industry experts as Paul Hardy Hanif Gulmahamad and Jay Bruesch And dont think we forgot about business This issue boosts articles from marketing guru Harvey Goldglantz pg 41 and sales consultant Jack Lindsley pg 44 Sit back relax and enjoy this jampacked issue but most of all be ready to learn PMP You can reach Grasso at pgrasso@ questex com Be sure to check out his blog Keeping it Simple at mypmp net petesblog www mypmp net MARCH 2010 PEST MANAGEMENT PROFESSIONAL 3
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