Pest Management Professional, March 2010
Marketing continued from previous page customer places a recognized keyword into their search bar If youre in a midsize to larger market you should hire a professional SEO company to manage your account Step 3 Blog Blog Blog A blog web log is a web page made up of usually short frequently updated posts that are arranged chronologically Its like a whats new page or journal A blog is an excellent method to share a companys expertise build additional web traffic and connect with potential customers Blogging software for small business allows one to create publish manage share and syndicate communications to new and existing customers and are now become a competitive necessity Set up a free account at blogger com or wordpress com or other blog services and you see right away that the cost of publishing is practically zero Anyone can become a blog publisher in the 10 minutes it takes to sign up The biggest cost will be your time commitment Treat this as an investment in marketing Learn the skills of basic search engine optimization and content management to get the best return on investment from your blog Step 4 Become Active in Social Networking Forty five percent of small companies with fewer than 100 employees said they use Facebook and Twitter to promote their businesses according to Internet2Go analyst Greg Sterling after conducting a survey of 2400 small business owners Sites such as YouTube on line video sharing Facebook LinkedIn MySpace social networking sites and Twitter status update service site have become familiar members of household social circles This expansive use of networking which did not exist five years ago has become both a major connective communication source and resource for progressive businesses including this magazine According to the Pew Research Centers Internet American Life Project 79 percent of adults now use the Internet 63 percent have broadband access at home and 56 NEED TO KNOW NISUS CORPORATION Boracide kills drain flies If you have drain fly problems just mix 4 oz of Boracide with 1 gallon of water and pour a quart down each drain then repeat as necessary You can also use it as a dust in refuse containers to kill fly larvae Add the 4 oz per gallon to the mop solution and mopping at the end of the day infuses the tiny food particles with borates that roaches and ants will eat Boracide wont corrode fittings and fixtures and it can be used as a crack and crevice treatment in the food areas of restaurants and kitchens In food serving areas it may be used as a liquid spot treatment on baseboards and other selected areas In non food areas apply Boracide to baseboards around water pipes and beneath sinks and tables 100 Nisus Drive Rockford TN 37853 8002640870 www nisuscorp com BORACIDE Circle 125 42 PEST MANAGEMENT PROFESSIONAL MARCH 2010 www mypmp net
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