Pest Management Professional, March 2014

ASSOCIATIONUpdate SPRING 2014 Professional Pest Management Alliance PPMA Each year the Professional Pest Management Alliance PPMA an affiliate of the National Pest Management Association NPMA works tirelessly to help consumers understand the dangers and diseases associated with pests as well as the importance of working with pest management professionals PMPs to prevent and control infestations Last year that message was seen more than 27 billion times The PPMA has been increasingly successful helping consumers understand the vital role of professional pest management thanks to the voluntary financial support of companies throughout the country that recognize the necessity of a strong unified industry voice The NPMA which focuses on important public policy work and industry education has charged PPMA with growing protecting and defending the industry Heres a look at ways PPMA will deliver on that task in 2014 t 6 4 VZFS CFXBSF This new video series will target those new to home ownership emphasizing the importance of a professionally conducted wood destroying insect organism WDI WDO inspection and educating first time homeowners about the role a PMP can play helping safeguard their new home t TL UIF 1FTU 1SPGFTTPS This video series will provide an entomological background about common home invaders and explore the science and biology behind pests t PC 7JMB BT BUJPOBM 4QPLFTQFSTPO During National Pest Management Month in April Vila an instantly recognizable authority on home improvement will lend an expert credible voice to messaging regarding pest prevention and the importance of hiring a pest management professional to combat infestations t 5IF OFX PestWorldforKids org This site a favorite online destination for many teachers children and parents throughout the country is undergoing a redesign to maintain user interest and to function on newer user devices The first phase of the sites enhancements will be completed in the spring and the second phase which will offer new kid friendly games will debut this fall t 1IZTJDJBO JOUFSDFQU TVSWFZ Pests are among the most common household allergens Cockroaches mice and dust mites all contribute significantly to allergen levels indoors Allergy specialists leading the opinion about the link between pest management and allergy control and accordingly the PPMA will partner with the Asthma and Allergy Foundation of America AAFA to poll allergists about pests and pest management We then will use the acquired data to develop better messages to doctors and patients about pest management t 4PDJBM NFEJB FOHBHFNFOU PPMA plans to run a host of social media contests to strengthen the industrys connection with the public t FEJB BOE QVCMJD SFMBUJPOT The foundation of consumer education begins with aggressive public relations programs and media outreach The PPMA is responsible for thousands of stories about pests that have run in media outlets throughout the country Look for our ongoing leadership in educating journalists again this year as well as in the promotion of events such as National Pest Management Month Termite Awareness Week March 16 22 and Bed Bug Awareness Week April 20 26 Every company in the industry large and small benefits from the work the PPMA does to broaden the market and increase the publics perception of the work done by professionals yet only several hundred companies support that work financially Those who do receive access to PPMA Perks high resolution photos customizable press releases print radio TV ads consumer research and a whole lot more to help their own marketing efforts Depend on PPMAs leadership in growing the industry throughout 2014 For more information about supporting the work thats done or to understand how your company can benefit from the PPMA contact Missy Henriksen executive director at 703 352 6762 or mhenriksen@ pestworld org 1SPGFTTJPOBM 1FTU BOBHFNFOU MMJBODF 11 t www npmapestworld org ppma Contact Missy Henriksen at mhenriksen@ pestworld org or 800 678 6722 AU12 March 2014 Pest Management Professional www mypmp net