Pest Management Professional, May 2015
ADVERTORIAL Enhancing the brand Private label glue boards and snap traps help promote Viking Pest Controls business They see Viking glue boards and think about our company he says adding Viking also uses glue boards and snap traps as promotional giveaways Viking provides service to customers in New Jersey New York Pennsylvania Maryland and Delaware We dont have the advertising budget of a company the size of Coca Cola but if we can get the Viking logo in front of people theyll know to call us when they have a pest problem says Dan Bradbury Potential customers could see the Viking logo on a product used at their workplace then think to call us for their needs at home or vice versa Bridgewater N J based Viking Pest Control founded in 1980 by Ed Bradbury is one of the largest family owned pest management companies on the East Coast Their reputation and brand have always been part of their success according to Ryan Bradbury Vikings president and one of Eds sons People tell us they see our trucks everywhere he says An identifable brand is a crucial aspect of maintaining a solid reputation so the company does anything it can to enhance the Viking brand Weve continuously kept our brand out in front of the customers he says In addition to traditional advertising one important way Viking maintains brand visibility is by using private labeled Catchmaster glue boards and snap traps from AP G Co Inc AP G was established in the early 1950s and has manufactured Catchmaster products since the brands introduction 38 years ago Ed Bradbury had been using private labeled products from AP G for more than 20 years and now his sons Ryan and Dan are continuing that practice Viking was one of the frst companies to private label the Catchmaster brand Dan Bradbury says Private labeling helps with our brand recognition and helps us separate ourselves from our competition Viking which uses countless glue boards and snap traps with AP G purchases them by the pallet Glue boards are a top fve item for Viking which uses them and snap traps every day at almost every account Typically clients dont know the name brands of the products that our technicians use while servicing their account Ryan Bradbury says 170 53rd St Brooklyn NY 11232 1 800 458 7454 catchmasterpro com Ryan Ed and Dan Bradbury
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