Pest Management Professional, May 2016
Industry Intel name features an element reminiscent of an American flag and is adaptable to many media It is currently featured on a revamped website stationery uniforms billboards print advertising and the companys fleet of 45 vehicles that serve 13 counties in Middle Tennessee As all of these elements were coming together we wanted an attention getting way to launch our new look Brister says Thats where the eagle the puppeteer and the songwriter come in BOHAN created Eagle Steve to star in U S Pests campy TV commercial and enlisted director John Deeb of DEEB Studios in Orlando to bring Eagle Steves heroic persona to life Deebs credits include Walt Disney World Hard Rock Café and the Atlanta Braves In one scene Eagle Steve soars through the air and swoops down to save a woman standing on a kitchen chair to avoid a mouse In another hes reading a newspaper with the headline Local Hero Saves the Day before he zooms off in response to his red phone that alerts him to another customer in need To make Eagle Steve soar swoop and zoom the production team worked with John E Kennedy a veteran Orlando based puppeteer whose client list includes the Jim Henson Co and Sesame Street Building Eagle Steve was a five week project Nashville musician Mike Fiorentino created the music for the commercial Fiorentino co wrote Wasted Love that Matt McAndrew performed on The Voice before hitting No 1 on iTunes He also has written jingles for G I Joe Iron Man and Hasbros Littlest Pet Shop The spirit of the campaign that the company goes above and beyond in serving its customers comes directly from its leaders While the tone of the spot is funny the promise of performance service and value is very serious says Bridget Deenihan associate creative director at BOHAN Another aspect of the new identity is emphasizing Whatever It Takes as a secondary message Our customers always have said our customer service is second to none Brister says We are so committed to doing whatever it takes that we are putting it in writing on our uniforms and vehicles 22 May 2016 Pest Management Professional mypmp net Photo U S PESt PRotECtIoN JOIN THE DREAM TEAM Our roster of pest control brands features wildlife experts fumigation specialists and top notch generalists Together they create a team of some of the most respected and high performing pest control brands in the field Were scouting for the next star player If youre looking to take your company to the big leagues join the Rollins team Contact Matt Whiting at 404 888 2757 or mwhiting@ rollins com All inquiries are kept strictly confidential Puppeteering magic allows Eagle Steve to fly to the next service call Continued froM Page 20
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