Pest Management Professional, November 2009
S P O N S O R E D B Y SOUTHWEST Retrench for Recovery Bug Master Exterminating is focusing on retooling its business and taking its future into its own hands W ith the benefit of hindsight Ned Ewart owner of Bug Master Exterminating in Kempner Texas supposes he should have seen the economic downturn of 2009 coming Though his business was in his words cooking along and doing well he noticed his lead generation was down But thats not entirely unusual and can often be corrected by making internal adjustments to the way pest management professionals PMPs do business So Ewart set about making those internal adjustments to try and boost leads By the end of the year his profits were excellent and Ewart could go to bed on New Years Eve 2008 feeling pretty good about where his business stood Our fourth quarter didnt disappoint us at all in terms of margins Ewart says Were a little fortunate that in Texas we havent felt the economic downturn with the same force that people have felt it in other parts of the country Then banks started failing credit markets froze and the stock market took a nosedive Suddenly the effects of the toiling economy were being felt everywhere Looking back with the passage of time we could have seen some of the economic distress coming but it took a lot of people by surprise Ewart says I count myself as one of them According to Ewart the By Frank H Andorka Jr Editorial Director Ned Ewart S8 PEST MANAGEMENT PROFESSIONAL NOVEMBER 2009 www mypmp net
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