Pest Management Professional, November 2009
rodent job she says All the work that goes in to a bed bug job is fascinating its such an interesting insect Right now though shes happy to do her part to bring Craig Thomas Pest Control into the 21st century through online marketing initiatives Sarah has been the driving force behind Craig Thomas Pest Controls blog as well as its presence on social networking sites such as Twitter and Facebook even if her dad doesnt completely understand If you ask my dad what Im doing he has no idea He actually thinks its a waste of my time Sarah laughs Its definitely a generational thing My dads not old but he just doesnt get the concept of it You either get it or you dont get it Once you start using this medium however you begin to see the benefits Sarah believes connecting with your customers through social networking is a trend more PMPs are going to get involved with More businesses are using this type of marketing she says and are figuring out how to use these tools to communicate effectively with their customers This industry is so open to sharing Sarah says At NPMAs PestWorld I spoke with someone who follows us on Twitter and we shared some tips with each other continued on next page Less callbacks More greenbacks Pest prevention and business profitability with Zoëcon IGRs An Integrated Pest Management IPM program with the Zoëcon family of Insect Growth Regulators IGRs can help reduce callbacks decreased retreats with residuals of up to 210 days reduce reinfestations IGRs help prevent future infestations reduce expenditures less service time and mileage These reductions mean Zoëcon IGRs put more green back in your wallet Green is in our nature Zoëcon was the first to manufacture and produce IGRs S Hydroprene and S Methoprene High efficacy and low environmental impact make IGRs a consistent favorite To learn more call 18002487763 or visit zoecon com There Even when youre not Extinguish Gentrol Petcor Precor Precor 2000 Zoëcon and the Zoëcon logo are registered trademarks of Wellmark International 2009 Wellmark International Always read and follow label directions Circle 132 www mypmp net NOVEMBER 2009 PEST MANAGEMENT PROFESSIONAL 63
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