Pest Management Professional, November 2011
STATE OF THE INDUSTRY REPORT Green SPOTLIGHT Green products are here to stay but profits from a dedicated green program are hard to come by G reen pest management may be here to stay but safer products arent translating into more rev rev enue and some pest management professionals PMPs are seeing customers back off from the more pricey green products they do provide Moreover more than 50 percent of PMPs project no revenue from their green pest management program We offer a green program and we find it effective but the demand has reduced greatly during the past year reports Rafael Rico general manager of Hometown Pest Control in Delray Beach Fla We employ integrated pest manage management IPM to our overall strategies ment The problem has been customers arent willing to pay more for the green service so most opt for a tradi traditional program But this will change as the economy rebounds Only 40 percent of respondents to the annual State of the Industry survey have a dedicated green pest management program however that doesnt mean PMPs arent making a concerted effort to offer their customers environmentally friendly pest control alternatives I prefer using green products provided theyre effective says Jesse Messick owner of Messick Pest Control in Mayo Fla Each situa situa tion we encounter must be dealt with using methods that prove effective with the least impact on our environment and exposure to the customer Safety and effectiveness are trumping green product use with some PMPs unless the costumer asks for it specifically Our customers want results and trust us to apply materials in a safe and consistent manner which provides them with the comfort of knowing their pest control problems are solved says Mike Halter owner of Action Pest Control in Gahanna Ohio If that means they want us to use a certain green product we will Communication and trust are what has kept our customers satisfied for almost 20 years pmp GREEN METHOD REVENUE 40 Pest management companies that currently report having a green pest management program 51 PMPs who in 2010 and 2011 reported 0 projected revenue from green pest management programs 34 PMPs who estimate between 1 and 10 of their companys revenue is derived from their green pest management program PMPs who anticipate purchasing green products in 2012 43 6 Percentage of respondents who plan to purchase alternative fuel vehicles in 2012 mypmp net Pest Management Professional November 2011 S15
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