Pest Management Professional, October 2016
For It Word Five years ago I created ACES for my company Johnson Pest Control After hearing from so many of my colleagues that you wanted to use this tool too ACES for Business was introduced to the world ACES has grown to help you build your customer reviews send text messages and much more We didnt stop there our team has been busy working on ACES 30 which will offer even more features that you will LOVE If now is the time for you to Kick it up a Notch in your business then call or click today Ray Johnson Founder ACES for Business Everyt hing PMP Business Planner 2017 COntinued FrOm Page 66 3 You fail to differentiate Yourself froM the coMPetition If you or your employees cant answer the question How are we different from our competitors then you have just uncovered a major reason why youre not growing Take time to come up with the answer to that question and then drum it into your staff The answer should be automatic Its key to selling value over price and closing that elusive big account 4 Youre not budgeting enough on advertising and Marketing It takes money to make money However many small to medium size companies underspend when it comes to advertising and marketing The growth of your business is directly related to how much you allocate in this area Seven to nine percent of projected annual revenue is what small to medium size pest management companies should spend 5 Youre not staffed sufficientlY You say I dont have enough money to hire help I say You will never have enough money to hire help if you dont take a risk and get help with duties that distract you from growing your company Without enough staff support youll remain stuck 6 You Procrastinate When procrastination impedes forward progress meeting your goals can be difficult if not impossible Often procrastination is the accomplice of perfectionism Waiting until the last minute gives perfectionists the ideal excuse They just didnt have enough time You can tell yourself that putting off one step in a long process is merely a deviation but this behavior becomes the rule rather than the exception and the project is never finished 7 You are coMPlacent Inertia can be deadly to a business Let me give you one example Your search engine optimization SEO company is not producing a good return on your investment ROI yet you are afraid to switch because you fear doing so could produce even worse results Failure to act is the foundation of preserving the status quo I recently recommended to a client that they make this change Initially they resisted but eventually decided to make the switch They are now getting a 4 1 ROI on their SEO vs the 15 to 1 return they were receiving 8 Your accounts receivable a r is overdue Start reminding your customers of their past due 68 October 2016 Pest Management Professional mypmp net
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