Pest Management Professional, October 2016
PMP Business Planner 2017 Thus for a company with 10 percent margins a 10 percent price increase could produce a 100 percent increase of profit to 20 percent This works the other way as well A 10 percent decrease of price decreases profit 100 percent taking a 10 percent margin to zero margin or breakeven 3 Marketing your services Test execute and monitor your marketing efforts Ready aim fire is much better than Ready fire aim In marketing the approach is similar Rather than blowing all your money on unproven marketing tactics that deliver poor results youre better off testing several approaches To test how effective your marketing is you need to determine how youll track the results which will help you to identify which tactics provide the highest return on your marketing investment minimizing your losses and maximizing your gains Todays marketing arena is crowded which is all the more reason to track and measure marketing to see what works best Take action based on your results So many people are afraid to abort a marketing campaign because they already spent money on it Well consider it a sunk cost get back whatever money you can and move on 4 effective routing Optimize your routing to get the most out of your technicians time Efficient routing will keep your technicians on site providing services to your clients for a higher percentage of the time theyre available This metric of efficiency called utilization measures the efficiency of a technicians time The only thing more important than pricing for profit is efficient routing This point will make you or break you Even if you were to make 500 per hour you wont make any money if you work only one hour a day Your technicians should be as productive as possible and your managers should stay focused on tightening routes to increase productivity 5 accounting and finance Accounting is the language that communicates the health of a business When many people think of accounting they think of April 15 tax day Regarding the company owner however theres much more to the accounting function than taxes A competent Certified Public Accountant CPA should be able to file taxes and prepare statements for banks creditors and other stakeholders in a business He or she also should be able to help create budgets and represent you in a tax audit Continued From page 84 Continued on page 88 86 october 2016 pest Management professional mypmp net
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