Pest Management Professional, October 2016
PmP Business Planner 2017 COntinued FrOm Page 96 Hire Hard manage easy In todays world we all live in a glass house when it comes to social media and the firestorms of a bad review can spread like wildfire no matter how much you have spent on advertising It could be a whopping 20 percent of your revenue but with one bad review that anyone can easily post or view on Facebook Google etc potential customers will not even choose to call your company in the first place Its vital that you are aware of all reviews good or bad when it comes to the future of your marketing Thus the future of your marketing goes all the way back to the fundamentals in your hiring practices When hiring did you Check out your employees references Order criminal background checks Run their motor vehicle report to see what kind of driver they are Perform a pre employment drug screen and regular follow up drug tests Remember these factors can be very important to the future of your marketing It also will involve the training you have given all your employees not only the technical side of controlling pests but the customer service side of dealing with that occasional hardto get along with client How you train them to handle everything from the first call or contact with your office staff to the service supervisors managers conducting quality control checks or the technicians doing the fieldwork will be of paramount importance Another big factor is the company vehicles your rolling billboards Are they clean Are they being driven lawfully A bad driver will cost you so go the extra mile to ensure you have courteous drivers Monitor this with GPS to verify driving habits You may not realize it but you are marketing your business regardless of whether you spend a dime on marketing Its either good or bad marketing your choice The million dollar question then becomes What are you going to spend on your future marketing or should we say your employees PMP You can reach Johnson a past president of the National Pest Management Association NPMA president of Sevierville Tenn based Johnson Pest Control and founder of ACES for Business at ray@ johnsonpestcontrol com 98 October 2016 Pest Management Professional mypmp net
You must have JavaScript enabled to view digital editions.
