Pest Management Professional, October 2016
PMP Business Planner 2017 COntinued FrOm Page 102 that connection is established the lead can be handed off to the right rep for additional follow up Supportive reasoning for calling back immediately is as follows When we respond immediately we know where the potential customer is most likely still by his or her computer notepad or smartphone We are foremost on the customers mind The customer is impressed by our rapid response time After the initial results were in BE SURE YOURE INSURED WITH BROWNYARD With PCOpro you wont get caught in the under insured trap For over 20 years our Pest Control Operators insurance program has featured broad coverage highly rated insurance carriers and unmatched in house claims service BE SURE BE PCOpro SECURE 800 645 5820 PCOpro@ brownyard com brownyard com the study was expanded to include the best times to contact potential customers Here are those results Wednesdays and Thursdays are the best days to call if you want to contact somebody by 497 percent over the worst day Friday 4 to 6 p m is the best timeframe to call to contact a lead 114 percent over the worst time right after lunch 8 to 9 a m and 4 to 5 p m are the best times to call to qualify a lead or set an appointment with a lead 164 percent better than the worst time 1 to 2 p m PMP You can reach GoldGlantz president of Pest Control Marketing Co and author of Marketing Matters at hgpcmcinc@ aol com How to increase response times Make speedy follow up the rule not the exception Build a culture of responsiveness and accountability Share this column with your sales team Educate your team on the importance of speed to lead Invest in staff and technology that will result in significantly faster response times Track response times carefully Timestamp incoming internet leads and return calls contacts Rotate staff to be on call to pick up internet leads during evenings and on weekends Receive automatic notifications of new leads via text messages and email alerts Respond to leads from your smartphone if your customer relationship management CRM system supports it Use a fully mobile enabled CRM system that allows you to view complete lead details send emails and log phone calls 104 October 2016 Pest Management Professional mypmp net
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