Pest Management Professional, September 2012

marketing matters When meeting with customers you now can access your frms customer relationship management CRM system online you on the site check out your pins and repin information that interests them Cloud based backup The cloud is an excellent way to store your important records and information where it can be accessed from practically anywhere You can archive anything from documents to files Wireless broadband is practically essential for most business Internet connections now that most daily communication happens online or electronically Do not depend on public Wi Fi systems for your online needs get wireless broadband so you can plug a device into your laptop and use it anywhere Wiki is a powerful technology tool for collaboration Whether you have one on your intranet website or both a wiki allows you to share knowledge in a very accessible yet controllable way Everyone in your company could share useful information such as company manuals news service ideas and more on your intranet You and your customers could share support information and user experiences on your website Wikis are simple to add to any intranet or website and increase the knowledge and relationships between employees and customers Think of technology spending as an investment in your future Wise timely technology investments will help you save considerable time and money and help you grow the three Rs revenue repeat business and referrals pmp Goldglantz president of Pest Control Marketing Co and author of Marketing Matters can be reached at hgpcmcinc@ aol com Buy Marketing Matters by Harvey F Goldglantz from the PMP bookstore at www mypmp net Continued from page 105 a camera enabled smart phone you can link to online digital content activate a number of phone functions including email instant messaging and text messaging and connect the mobile device to a web browser The ability of QR codes to connect people with one another and to multimedia digital content is useful for businesses and consumers alike Think of technology spending as an investment in your future Wise timely technology investments will help you save considerable time and money and help you grow the three Rs revenue repeat business and referrals Pinterest www pinterest com is the hottest new social networking site Its a picture sharing platform set up to create themed boards on which to pin pictures Its mission is to connect people through the things they find interesting In addition to pictures you also can pin videos Each pinned item can be clicked on and enlarged in a new browser window A comment section allows visitors to create discussions Each pin can also be liked and or re pinned to a board on visitors Pinterest profiles Huge brand exposure gigantic traffic spikes blogs picking up and linking to stories and the creation of lifelong customers are just a few of the benefits companies are seeing from Pinterest It provides an easy way for consumers to refer companies and services People can follow 106 September 2012 Pest Management Professional www mypmp net